Oggy Popov Interactive Share – Digital Agency SEO Conference
2014 Sofia , Bulgaria
2. Agenda A few questions
AdSense – the definition AdSense in Bulgaria
3. A few questions before we
start How many have an active AdSense account How many have never used AdSense
How many have traffic -+ 10 000 visits/day How many are active outside
Bulgaria/have traffic from outside How many want #ОСТАВКА
4. Today Discussion Ask your
questions! Give you golden tips
5. AdSense: the definition
WIKIPEDIA: Google AdSense is a program run by Google that allows publishers in
the Google Network of content sites to serve automatic text, image, video, or
interactive media advertisements that are targeted to site content and
audience. These advertisements are administered, sorted, and maintained by
Google, and they can generate revenue on a per-click basis
6. AdSense in Bulgaria the good
news In 2012, AdSense paid out 7 billion USD to publishers: yes, you too can
make money from AdSense From last year AdSense started to pay out to bank
accounts in Bulgaria too (no cheques anymore) AdSense has the largest pool of
advertisers in Bulgaria, both big and small, so many different advertisers for
your site, thus higher chances for someone to click
7. AdSense in Bulgaria the bad
news No Google Adsense manager for Bulgaria - draw your conclusions Talking to
AdSense support = talking to a robot Talking to AdSense policy team = talking
to a robot Sooner or later you need to talk to someone at Google AdSense. The
question is how/who?
8. The CLICK 2 ways to more
clicks
9. More traffic / more
impressions SEO (takes time, risky, results may be temporary) Your social media
pages (but what if you are small?) Paid traffic (advertising, social media ads,
partnerships): watch out for quality. Who uses paid traffic? Email traffic:
don’t spam! Who uses email to drive traffic? Which platform? Extend your
business model (mobile.bg/bazar.bg) More ad units (free)
10. The problem with getting
more traffic is that this usually means it will cost you money!
11. Higher CTR Start with the
numbers ad unit report now you see which ad units actually perform remove bad
ad units, they drag down account performance ad size report ‘’OMG, what was I
thinking’’
12. Higher CTR Better ad
placement close to content in the content I know some of you hate this, but
it`s true custom formats Even more freedom to play around with placements
mobile specific ad units How many have optimized their mobile pages for
AdSense?
13. Simple rule: you can not
expect more clicks if your placements are away from where the user is on your
site
14. Higher CTR 2 problems your
user / community Almost nobody likes ads Google AdSense policy team is watching
you
15. The difference between a
very good ad implementation and an implementation which violates the Google
AdSense policy, is absolutely vague. Try to use common sense and do not risk
too much.
16. Let`s see some examples
17. GOLD FOR FREE
18. Ad units and reporting
Please give your ad units accurate names Homepage_top_right_300_250 08-09-12
This will help you when you analyze reports!
19. Channels and targeting Use
channels for your ad units and enable them for targeting by the advertisers
This will help your revenue since advertisers will want to target your site and
will naturally increase competition!
20. Text/Image ads Enable both
text and image ads for your ad units I know some of you may hate this This will
increase the competition on your ad unit and thus raising your earnings per
click
21. Mobile Optimize your mobile
version TODAY 320-50 / 300-250 Mobile sticky format will soon be available to
all, test it Mobile ads take a larger % of the screen in comparison to desktop
ads. Mobile CTR is fantastic so make sure to do this. Be careful, do not
over-do it !
22. Experiments (BETA) Easy to
use test ad text colors, fonts and backgrounds keep an eye on the results My
ads >> content >> experiments Experiments are automatic tests that
Google AdSense does for you. Use them with great care!
23. Ad sizes Delete 468-60
250-250 buttons, 125-125 or other weird formats link units are a disaster (look
bad, perform bad, why use them?) Use 300-250 / 336-280 728-90 160-600 300-600
(only 1 per page, Tiger)
24. Custom Search ads See
Shopmania.bg example very high CTR lower revshare (51%) look good on search
pages of your site You must apply : search Google for AdSense custom search ads
25. Policy AdSense text ads
arrows make sure your site navigation is not confusing the user Dropdown menu
or popups make sure they don`t go over any ad element Content filter you don’t
want to get banned for a pair of boobs
26. Analytics In-page Analytics
(heat map) where does the user click? Content drilldown which are the most
visited pages? where does the user stay the longest? Connect AdSense with
Analytics gives you an idea of the revenue you get from each page Not 100%
accurate in my experience, but still worth it
27. Content Article / Detail
page Category pages Video pages Photo pages Comments section Each page counts
28. MOST IMPORTANT THING Run
reports, analyze, brainstorm optimizations Test new placements, colors, sizes
Be proactive
29. If you know a place where
you can earn money without doing anything, call me !!
30. Just like anything in life:
If you don’t put energy and passion in it, you will never get the results you
dream of!
31. Thank you!
No comments:
Post a Comment