1. ADSENSE
GUIDELINES Understanding Adsense, Tips and Tricks MAKE PASSIVE INCOME ONLINE
WITH GOOGLE ADSENSE Copyright 2014 Trainings Webversity
2. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY)
3. How to Find Profitable, Low Risk Adsense Sites· Potential Tactics to Experiment with · Profits increasing Tips · Terms to Avoid from being banned · Best Ads Placement Area of Your Blog and
Websites · Google Adsense and its Parameters of working ·ADSENSE GUIDELINES (TRAININGS WEBVERSITY) ADSENSE GUIDELINES BY: TRAININGS
WEBVERSITY http://trainings.com.pk With this Adsense Guidelines, you will be
able to learn how Adsense Works, and how you can maximize your earnings via
Adsense. This guide covers several procedures through which you can easily
understand various factors of Google Adsense and its essential tips and tricks
to make it safe from being banned as well as maximize its earning. After
reading to this book you will be able to understand:
4. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) Table of Contents Notice of Rights
.....................................................................................................................................
4 6 Google Adsense Terms of Service to Keep in Mind
............................................................................ 6
Potential Tactics to Experiment with
......................................................................................................
9 What Are the Best Placements for High
CTRs?...................................................................................
12 Should You Enable Image Ads
............................................................................................................
15 Is it Safe to Buy Adsense Website for Passive Income
........................................................................ 18 How
to Ensure Public Service Ads Don't Show Up
..............................................................................
21 List Building to Increase AdSense
Profits.............................................................................................
24 The Art of Split Testing: Channels, CTRs, Placements and More
........................................................ 27 Three Cool Tools
for AdSense
Webmasters........................................................................................
30 Moving Beyond AdSense - Affiliate Products & Direct Ad Buys
........................................................... 33
5. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) ADSENSE GUIDELINES BY: TRAININGS.COM.PK Notice of Rights All rights
reserved. No part of this book may be reproduced, stored in a retrieval system
or transmitted in any form or by any means, without the prior written
permission of the publisher, except in the case of brief quotations embodied in
critical articles or reviews. Notice of Liability The author and publisher have
made every effort to ensure the accuracy of the information herein. However,
the information contained in this book is sold without warranty, either express
or implied. Neither the authors and Trainings360, nor its dealers or
distributors will be held liable for any damages to be caused either directly
or indirectly by the instructions contained in this book, or by the software or
hardware products described herein. Content The content presented in this
e-book is written by the author including some resources from different e- books,
blogs and presentations. All the images of this e-book are captured from Google
image search. Trademark Notice Rather than indicating every occurrence of a
trademarked name as such, this book uses the names only in an editorial fashion
and to the benefit of the trademark owner with no intention of infringement of
the trade- mark.
6. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) 6 GOOGLE ADSENSE TERMS OF SERVICE TO KEEP IN MIND
7. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) 6 Google Adsense Terms of Service to Keep in Mind #1Be Careful in
Submitting Content: Don’t forget to check the content before your submit them.
If you're pulling content from RSS feeds or using an automated content scraper
of any sort, you need to carefully check over the content that's going live
with ads on it. Even if your site doesn't have anything to do with non-ToS
compliant material, you're still liable for anything that appears on your site
through your dynamic content. Make sure no gambling, adult, file sharing, etc.
content is appearing on your site. #2Don’t Create Multiple Accounts: Why you
need to do this when you are yourself a single person? You only need one
account. Even if you run twenty different websites in completely different
websites, Google wants you to have just one account. Using URL channels and
custom channels, you can easily track and separate the statistics from all your
different sites. #3Don’t Put Ads on Empty Content Pages: Take your ads off any
pages that aren't content pages. That means opt-in pages, popups, popunders,
"hover over" pages, category pages, tag pages, search queries pages,
etc. Basically any page that isn't a content page shouldn't have an ad on. That
includes the widget section or navigation sections if you're using WordPress.
8. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) #4Never Make your Content look like Google Ads: A long-standing
method of increasing CTR is to put AdSense ads near images. This is a bit of a
grey area. Yes, it's okay to put AdSense near your image ads and it will indeed
increase CTR. However, it's important that they're far enough apart from each
other that it doesn't imply a relationship. For example, you can't put a
picture of a bird cage up, then have an ad right underneath it that might
display ads for bird cages. Put ads near images, but make sure there's a line
of text or enough spacing separating them that they appear to be unrelated
items. #5Never Disclose Your Earnings: This is data that Google considers
competitive Never, ever click on your
own links. These are some of the most common mistakes that webmasters make
which get their accounts disabled.· Never use any text other than
"sponsored links" or "advertisements" above an ad box. · Never place more than three ad units and one navigation bar on any page. · Never edit the ad code. Never use any plug-ins that automatically generate
code or edit the code for you. ·and doesn't want disclosed. If you want to
post earnings screenshots somewhere, just blank out those areas. You can still
post screenshots of your URL channels along with their earnings, you just can't
post any data that Google considers competitive. #6Never Forget the Basics:
Finally, always keep the basics in mind, no matter how long you've been doing
AdSense:
9. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) POTENTIAL TACTICS TO EXPERIMENT WITH
10. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) Potential Tactics to Experiment with Increasing your
AdSense earnings is often about using tactics rather than increasing traffic.
Yes, traffic matters a lot; but building traffic is slow and implementing
potentially lucrative tactics can happen overnight. Some of the tactics that
you can use for CTR ad and turn it into an absolute cash cow. Of course, they
may not work all the time - you need to test them for yourself. #1 Image
Techniques: Images draw the eyes. When people look at a page, the first place
their eyes go are the pictures. Then their eyes go to the things near the
pictures. It only makes sense then to put your AdSense ads near pictures.
Unfortunately, AdSense is adamant that you can't put ads next to anything that
looks related to what advertisers might be selling. That's okay. Just put
images that can't possibly be related next to your ads. For example, a giant
photo of you smiling while looking at the camera. Make it stylish and classy,
then put the ads somewhere near the picture. It can't possibly be related to
the ads, as it's not about a product or even about the content. But it'll still
draw the eyes and likely increase CTR. #2 Quotes Techniques: Quotes also draw
the eyes. In fact, people will usually read enlarged quotes before reading most
areas of the article. Put quotes throughout your article in enlarged text. To
see good examples of how this works, just look through a few magazines or
newspapers to see how professional editors do this. Then put a small AdSense
block right under the quote. That quote will get read, people will see your ad
and the CTR might shoot through the roof. #3 High Contrast Technique:
11. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) A lot of people say to blend your ads into your layout.
But a very effective technique can be to go for high contrast instead. For
example, let's say your site layout is primarily blue. Instead of making your
links blue as well to blend in, why not make them bright red to really draw
attention to them? This will really get people to look at your ads. They still
might not click, but at least you're getting the views now. Any one of these
three techniques can take your CTR and give it a powerful boost. The exact
results vary from site to site and niche to niche. Remember to carefully read
the Terms of Service for AdSense to make sure you're not inadvertently
violating any clauses. Whenever you experiment with controversial techniques,
you really need to be well versed in what's allowed and what's not. Reread the
Terms of Service (even if you've already read them a while back) before trying
these techniques.
12. ADSENSE GUIDELINES (TRAININGS
WEBVERSITY) BEST PLACEMENTS FOR HIGH CTR
13. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) What Are the Best Placements for High CTRs? Over the
years, webmasters have tested literally hundreds of different placements for
their AdSense ads to find which ones get the highest click-through rates.
Instead of starting your own testing from scratch, it can really help to start
with a proven placement and make improvements from there. Here are four
placements that have been proven time and time again with high CTRs. #1 Above
the Fold Double Sidebar" Placement: Above the fold, put two small
placements in your sidebar. This will basically look like two ads right on top
of one another. This creates the impression that the ads themselves are part of
your navigation. Because it's above the fold in places where people are used to
looking for navigation bars, your ads get a lot of visibility. Split
14. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) People who glance at your top navigation bar are also
very likely to see your ad. In fact, some people may even just accidentally
click on your ads. Experiment with text ads versus image ads in this placement.
Also experiment with using text links. #4 Right Under Top Nav Banner Placement
This placement usually doesn't get as high a CTR as the "Look At This Ad
First" placement, but it's aesthetically more pleasing to the eye and
still performs very well. It's ideal for sites that want to earn income now,
but still want to build a long-term brand. Rather than optimizing just for
getting the most clicks possible now, you're getting as many clicks as you can
while still building some customer loyalty to your site. Basically you place a
large rectangle either on the left or right hand side of your page and have the
text just wrap around the ad. This gets very high click through and looks quite
decent. These are four of the top tried and true placements for getting good
CTRs on AdSense. As always, results will vary based on your site and niche, so
always split test for yourself.
15. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) SHOULD YOU ENABLE IMAGE ADS?
16. Remember ... Keep in mind that it's in
Google's best interest to help you make more money. The more you earn, the more
they get as commissions. Google works on an eCPM auction model. In other words,
the ads that make you the most money per thousand impressions will over time be
shown more often, while losing ads will be phased out. That said, the auction
process could take a long time. So to answer the question...ðADSENSE GUIDELINES (TRAININGS WEBVERSITY) Should You Enable Image Ads There
are three settings you can choose in AdSense for what kind of ads to display:
Text Ads Only, Text and Image Ads or Image and Rich Media ads. Which one should
you choose? Will one result in higher click throughs and conversions? Here are
the pros and cons, as well as the approach you can take. #1 Text Ads: There are
a few big things text ads have going for them. First of all, there's a ton of
inventory. That means it's unlikely that Google will have to show a Public
Service Ad (PSA) because they don't have enough ad inventory. People are also
less likely to have "banner blindness" towards text. If your ads are
well positioned and have good fonts / colors, you have a very good chance of
getting read and getting clicked. They can also blend into your overall site
layout a lot more, resulting in a better-looking site. You can make it look
like an integrated part of the design, rather than a glaring advertisement. The
downside of text ads? They don't stand out. There's nothing that grabs
attention about them. Once someone is used to the AdSense ads on your site, it
can become very easy to just skip over them. #2 Image Ads Image and Rich Media
ads have the main benefit of being able to draw a lot more attention. They can
use animation, giant headlines, etc. to get your user to click on the ad.
However, it's important to remember that only one ad will be displayed. In
other words, that one advertiser has to perform well enough to make up for
showing one ad instead of 3-4 text ads. For some users, image ads means reduced
banner blindness because they're used to text ads. For other users, it means
more banner blindness because they're just so used to graphic ads.
17. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) #3 Finally! Should You Run Image Ads? The answer is yes.
But split test them against text ads. You can do this either using a split
testing script like Google Website Optimizer, or just running each for a week
or two and switching them out. Figure out which one works better for your site.
Then run with the winner going forward. This is definitely a test that should
be done, because the difference can be quite dramatic.
18. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) IS IT SAFE TO BUY ADSENSE WEBSITE FOR PASSIVE INCOME?
19. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) Is it Safe to Buy Adsense Website for Passive Income If
you're building AdSense websites, it can take a long time before you actually
reach the point where you're earning significant income. If you have the
available capital, it's often much faster to simply buy these AdSense websites.
How does buying AdSense websites for passive income work? Let's take a look. #1
Which Market Place There are a few different places you can look for AdSense
sites. The most active market place on the web is Flippa.com. Flippa creates
eBay-style auctions online for websites. Site owners list all their stats such
as traffic, earnings, referrers, backlinks and such. Then others bid on the
websites based on how much they'd pay for them. The other high-volume, under
$10,000 apiece market place is Digital Point's "Buy, Sell or Trade"
forums. There are many other smaller market places on webmaster-oriented
forums. For over $10,000 apiece transactions, look through sites like
BizBuySell and sort by "online" or "internet business." #2
How to Value an Adsense Site? AdSense websites will generally sell for anywhere
between 6 months' worth of its income and 30 months of its income. That's a
pretty big range. What determines where a site falls on the valuable continuum?
First of all is longevity of the income. If a site's only been making $5 a week
for two weeks and the owner puts it up for sale, chances are it'll only fetch 6
months' worth of income or so. On the other hand, if a site has been earning
$150 a month for two years, that site may very well get a twenty times or
higher valuation. The source of traffic and the source of the income can also
play a factor. On Flippa, SEO traffic tends to be valued a lot higher than
other traffic sources. AdSense also gets higher valuation than other revenue
sources.
20. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) #3 How to Find Profitable, Low Risk Adsense Sites First
of all, try to always only bid on verified Google Analytics auctions. That'll
ensure that when you bid on a site, you're actually getting what the site owner
says you're getting. Look for longevity. Avoid topics that might go out of
fashion in a few months, such as sites about the latest iPhone. Avoid traffic
sources that could dry up overnight. Avoid new sites. Avoid sites that depend
too much on one referring site for all its traffic. Try to find low maintenance
sites. Some sites will flourish only when they're regularly updated. That's
okay if the work can be outsourced, but if the content was written by the last
owner and it's very highly specialized, it might be impossible for someone else
to maintain. In short, look for websites that you believe you can maintain and
where the traffic and income will last. Finally, buy only one site at a time
until you get used to the process. There are more balls to juggle than most
people realize (domain transfers, database transfers, files, etc.) and it takes
a few times before you get used to the process.
21. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) AVOID PUBLIC SERVICE ADS
22. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) How to Ensure Public Service Ads Don't Show Up If Google
doesn't have enough information to determine what your site is about, they'll
display Public Service Ads (PSA). These are basically ads that "help the
world" but don't make you any money. If you're finding PSA ads on your
site for more than 72 hours, then chances are something's not working properly
with your AdSense set-up. Here's how to ensure that PSA ads don't show up. #1
Reduce Your Ad Units If you're noticing that some ads are showing actual
advertisers while others are PSA ads, that probably means Google is able to
tell what your site is about but just doesn't have enough ads to show. Reduce
the number of ads on your site. Perhaps run just one prominent ad rather than
several ads at a time. #2 Add More Content This will help Google determine more
easily what your site is about. In fact, without at least a base amount of
content, AdSense may not even be able to tell what your site is about. Add more
content. Make sure you have at least 500 words of content on each page,
preferably 1,000 words or more. Also make sure you fill out your "meta
keyword" and "meta description" tags. #3 Add More LSI Keywords
LSI, or "Latent Semantic Indexing" is basically Google's index of
words they think are related to other words. Use the Google Keyword Tool to
find these LSI keywords. Type your main keyword into the Google Keyword Tool,
then see what kinds of keywords Google thinks are related to your site. Write
down a few of these keywords. Then go into Google search and type in your
keyword. Scroll all the way to the bottom, where it says "Related Searches."
23. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) Write down all of those searches as well. Basically what
you've done is take your main keyword and find out what Google thinks is
related to that keyword. No guessing necessary. Now take those keywords and add
them to your site in a way that makes sense. Don't just stuff them into your
page, but weave them into your page whenever possible. #4 Add an Alternative Ad
Google allows you to specify an alternative ad instead of using their Public
Service Ads. In other words, you can tell Google to display an ad for an
affiliate product or an ad from another ad network if they can't find any ads
for you. If you're finding PSA ads appearing often, this is a great way to
recover some of that lost income. To sum up, start by removing some ad units so
Google needs to find fewer ads to fill up your ad space. Add more content. Use
the Google Keyword Tool and Google Search to find LSI keywords and add that to
your content. Finally, specify an alternative ad to recapture lost income.
24. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) LIST BUILDING TO INCREASE ADSENSE PROFITS
25. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) List
Building
26. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) The key with this technique is to write really good
content. That way, your readers will be trained to know that whenever they
click on a link from you in an email, it's going to be good content on the
other end. To summarize, once you have a website that's getting traffic and
making money with AdSense, you should seriously think about building a list.
Building a list allows you to monetize the traffic over months and years,
rather than just one click.
27. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) THE ART OF SPLIT
28. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) The Art of Split Testing: Channels, CTRs, Placements and
More Split testing allows you to try different versions of your website to find
the version that gets you the highest click-through rates and highest earnings.
How do you set up a split test with Google AdSense? Here's how. #1 Determine
What to Test The first step is to determine what you want to split test. You
can either test one variable at a time, or you can test them all at once. The
less traffic you have coming to your website, the fewer variables you'll want
to test at once. Start by testing the biggest things first. Try to find the
things that'll give you the biggest difference in CTR and test those first,
then test the smaller factors later. For example, you'll probably want to test
ad positions and ad sizes before you test ad fonts and ad colors. Once you've
picked what you're testing, it's time to set up your ads. #2 Setting Up Your
Ads Create two or more different versions of your ad. Each different version of
the ad needs to have a different ad unit, even if the code doesn't need to
change. For example, even if you're just changing where you're placing the ad
(which doesn't change your AdSense code, just where you put it), create a
separate ad for it anyway. In each ad, tag it with as many relevant channels as
you can. For example, tag it with the location you're putting it in, the image
size, the color, etc. Track all the variables that you want to test now and
even variables that you might want to test at some point in the future. #3
Install a Rotator Install a rotator script of some sort on your site that'll
change the AdSense code around on a random basis. These rotator scripts can be
just very simple PHP or JavaScript codes that rotate what the visitors see
every time they come to your site. If you want to get a more complex solution,
try using Google Website Optimizer. Google Website Optimizer will rotate
through completely different versions of websites for you. It's a little more
involved to set up than copying and pasting some PHP code, but offers more
customization.
29. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) #4 Tracking and Interpreting Your Results Once you've
got your ads set up to track results and your rotator script to rotate through
your ads, the next step is to just wait for traffic and see what happens. Wait
until you have a fair amount of data, then plug your data into a statistical
significance calculator. You can find many free ones on Google. These
calculator will essentially tell you based on your data how likely one
placement is to win over the others in the long run, based on your short-run
data. Wait until you have at least a 90% statistical chance of being right,
then call the winner and move on to the next test.
30. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) THREE TOOLS FOR ADSENSE WEBMSTERS
31. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) Three Cool Tools for AdSense Webmasters With AdSense
being one of the most popular ways to earn an income online, there have been
quite a few tools released to make webmaster's lives easier. Here are three of
the coolest tools for setting up, using and managing AdSense ads. #1 The
AdSense Sandbox Tool What kind of ads will show up on your site? What kind of
ads are already showing up on your site? What kind of ads are showing up on
your competitor's site? The AdSense Sandbox tool will give you a whole array of
ad listings to look through. This can help you start your campaign with certain
advertisers blocked, or to optimize your page a bit more if you're finding a
lot of irrelevant ads. The sandbox tool can be found here:
http://tools.digitalpoint.com/adsense-sandbox.php #2 AdSense Notifier It can be
very addictive to watch money coming in. How many times a day do you track your
stats? Many webmasters will check their AdSense earnings as much as five times,
ten times, even twenty times a day. How much time does this take? Even if it
just takes a minute or two each time, they add up. Also, every time you check
your stats you're interrupting your work flow. It takes energy and time to get
back into the flow. You're also more likely to go off on other distracting
activities (i.e. email, Facebook) after you start checking your stats. AdSense
Notifier is a free Firefox plug-in that will completely handle this for you.
Basically, it'll check your AdSense earnings for you every 15 minutes and
display it for you in the lower right corner of your browser. This way, you'll
always know exactly how much you've made today without having to break your
workflow. This tool can be downloaded here:
http://code.mincus.com/3/adsense-notifier/
32. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) #3 Alternate URL If you have PSA ads displaying on your
sites but you don't want to go through the trouble of setting up another ad
network or finding affiliate products for all of your sites, Alternate URL is
the perfect answer. Alternate URL will find the best alternatives to AdSense
for your website and place alternative ads on your site for you anytime a PSA
ad would display. The revenue is split 50/50 with you and you're paid by PayPal
every month. If you run just one main site for the majority of your income,
you'll probably want to find your own affiliate ads or use another ad service
for your PSA ads. But if you have hundreds of sites that make up your income,
Alternate URL will be a lifesaver. You can register at:
http://www.alternateurl.com These are three of the coolest, most unique tools
available to AdSense publishers today.
33. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) MOVING BEYOND ADSENSE – AFFILIATE PROUCTS & DIRECT
AD BUYS
34. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) Moving Beyond AdSense - Affiliate Products & Direct
Ad Buys While AdSense is a phenomenal way to start earning income from a
website, it's by no means the end game. There are many ways you can make more
money once a site's proven its potential through AdSense. Though Google doesn't
disclose how much of a cut they take from the ads they place on people's sites,
experts estimate it at between 30% and 50%. If you cut out Google, that profit
margin can be yours. You can as much as double your income just from this one
technique. Here's how to go about it. #1Going Direct with the Advertiser Let's
say you have a site that's been making $500 a month on AdSense so far. That
means that Google is making anywhere from $250 to $500 a month off your site.
Instead of using the Google network to sell your ads, why not go directly to
the people who are advertising on your site? Start by compiling a list of your
advertisers. View your site from several different browsers, using free online
proxies to change your IP. This will give you a variety of different ads. It'll
also show you ads that might only display in certain geographic locations. Put
all these advertisers in a big list. #2Determining the Best Way
35. ADSENSE GUIDELINES
(TRAININGS WEBVERSITY) #3Making Contact If you're going through an affiliate
program, you'll never actually have to pick up a phone. Just click the sign up
button. If you're planning on selling leads or ads, you'll probably want to
actually make a phone call to make your pitch. The pitch is very simple:
"You've been spending money on my site already, it seems to be working for
you, and I'd like to give you a cheaper rate." If you both split the
savings from not going through Google, you'll both save/earn between 15% and 25%
more. These are very simple ways of increasing your AdSense income by taking
your existing advertisers and going direct rather than using an ad network.
36. ADSENSE GUIDELINES
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37. ADSENSE GUIDELINES
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