Do you run a real
estate agency or brokerage firm and you are seeking ways to attract new
clients? Then below are ten powerful marketing ideas and strategies for you
Just as is the case with any
business, your success as a realtor hinges largely on your ability to market
effectively. So, whether you are just starting out or you are a veteran in the
field, there are many things you can do to boost your marketing initiatives and
reach out to more prospects. Marketing ideas for realtors can take many implementation
and price forms. Some of these ideas can be very expensive to implement. Some
are plain ineffective. Some are time-consuming. But here are 10 effective
marketing ideas that you can implement quickly and easily:
Top 10 Powerful Marketing
Ideas and Strategies for Realtors
1. Use email
marketing to keep in touch with prospects and past clients
If you already have a website or
blog, then you need to set up a good newsletter. You are great at staging homes
and you know your city like the back of your hand. You can use all these
powerful information to your advantage by offering relevant tips and advice to
your prospects and past clients.
However, you need to create an
incentive for people to sign up to your mailing list. If you share great
information in your email newsletter, your past clients will most likely check
back for more business or simply refer more customers to you. And your
prospects will be convinced that you’re really worth doing business with.
2. Create social
media profiles
Social media is another effective
tool for keeping in touch with your past clients and reaching out to new ones.
The more you offer quality information and engage with your social media
followers, the more credibility you will build, and the more willing people will
be to do business with you. Your company should have profiles of Facebook,
Twitter, LinkedIn, and Google+. Add links to these profiles on your website,
and keep the profiles active at all times.
3. Offer quality
content on social media
After creating your social media
profiles, don’t just fold your arms expecting your followership to grow
spontaneously. That won’t happen. To grow your followership, you will need to
share great content that people will find helpful. Posting only links to your
About us and Contact us pages or sharing photos of your latest projects without
giving real value is a bad approach to social media marketing.
4. Ask for
referrals
Most realtors, after successfully
sealing a deal with a client, forget about that client and start hunting for
new ones. This is a bad approach. Word-of-mouth
is one of the most effective forms of marketing. So, what you should do is
encourage your clients to refer other people to your company. A good tactic is
to offer them a commission on each completed deal with a buyer they refer.
5. Focus on one
target market at a time
Even if your business appeals to
several categories of people, you need to choose just one segment and focus on
that. Only when you have successfully dominated that target market should you
start looking at other markets. Trying to reach a very big market at the same
time is a sure way to quickly exhaust your time, energy, and money—and still
get no results.
6. Advertise
smartly
Most realtors spend huge prices to
advertise their listings with the mindset that the advertising will pay for
itself once the deal is completed. But this way of thinking—that is, expecting
advertising to pay for itself—isn’t good for your business. Stop thinking like
that. Rather, start focusing on how to create advertising that multiplies
itself. Only advertise on those media that promise multiple sales, and that
will bring you multiples of your advertising costs in the long run.
7. Take advantage
of free advertisement
Most people tend to underestimate
the effectiveness of free advertisements, simply because they attract no cost.
But the truth is, free advertisement works. And even if it doesn’t work for
your business, you still have nothing to lose. So, it doesn’t hurt to take
advantage of it. So, advertise you business on Craigslist and other online and
offline free advertisement media.
8. Sponsor local
events
Another smart way to create
awareness of your real estate business is to sponsor local events or
fundraisers—especially those that will have your potential clients in
attendance. This will keep your business in people’s memories, and it will be
the first thing on their mind whenever they think of buying a property.
9. Create swag
Print your company’s name as well
as the products and services you offer on T-shirts, pens, stickers, and so on.
Give these items to your clients and friends. They will see your company’s name
each time they use these items, so it comes to their mind first whenever they
need the services of a realtor.
10. Check on past
clients
No, you don’t have to visit them in
person. All you need to do is to call them once in a while and ask about their
family, business, and the property they bought from you. Then remind them to
contact you again whenever they need to buy some other property, and to tell
others about your business. This tactic sends signals to the client that you
really care about them.
